Our goal was to elevate Kerovit’s visibility and recognition by amplifying its unique selling propositions (USPs) and premium appeal. Through a clear, compelling brand narrative, we aimed to attract consumer attention and build momentum, reinforcing Kerovit as an aspirational yet affordable choice in bathware.
Our strategy focused on crafting distinct brand differentiators to establish Kerovit’s unique positioning, highlighting its USPs to set it apart as a leading choice in the premium category. To deepen consumer connections, we developed exclusive brand properties that went beyond product features, ensuring Kerovit’s relevance in a crowded marketplace. To sustain engagement, we introduced our Multi-Content and Films (MCF) Strategy, our unique versatile content model that keeps audiences interested through fresh, diverse content, effectively avoiding content fatigue. Parallel targeted digital marketing efforts spotlighted Kerovit’s unique qualities, making them accessible to a broad audience. This holistic approach not only amplified brand awareness but also fostered lasting affinity, positioning Kerovit as a preferred brand in bathware and sanitaryware.
We launched the “Best Buy Sale” campaign, an exclusive brand property designed to emphasize Kerovit’s USPs through four high-impact ad films and extensive digital display ads. Targeted seasonal promotions attracted significant consumer interest and reinforced Kerovit’s value proposition. Encouraged by the success if first leg, in the second leg, we crafted and introduced the "Gift a Bathroom" campaign, a breakthrough property that resonated on a personal level. Through a series of seven ad films in Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi, we emphasized the thoughtful concept of gifting a bathroom. This campaign struck an emotional chord, earning positive reviews and strengthening Kerovit’s position as a brand that understands and values its consumers.
Our campaigns established a robust foundation for Kerovit’s growth, significantly boosting foot traffic and sales. The digital campaigns achieved exceptional metrics, with a view rate exceeding 50%, well above the 20% industry benchmark for near minute-long content. Garnering over 200 million views at just 2 paise per viewer and 10+ million engagements, we exceeded industry standards by many folds at less than 20% of the benchmark budget. These results not only drove impressive ROI but also set a new industry benchmark for consumer engagement and brand positioning, solidifying Kerovit’s growth trajectory in the Indian Bathware market.