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Campaigns are a structured way of thinking about any company initiative. A campaign is not defined by any one specific activity, but rather by the larger goals to be achieved and the plan linking each activity to those goals.

Integrated Campaigns

Marketing is all about giving out a consistent message to your audience and a marketing agency does that through all available platforms. Integrated marketing campaigns focus on all marketing channels and the coherent flow of brand communication through these channels. Tools like print/broadcast advertising, public relations, direct marketing, E-mails, digital marketing & in-store promotions are used to ensure that the brand message reaches the greatest possible number of people creating high visibility. Apppl combine being a Full-Service Agency specializes in mixing various mediums to strengthen the integrated campaign and other marketing efforts by infusing conventional, unconventional & innovative mediums for greater impact.

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