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First Indian chain of sports bars that took a heady cocktail of sports and bar to new heights and unheard-of possibilities. Conceived to break the stereotype, ASB made significant inroads into the game.
  • Client
  • Industry
  • Sports Bar
  • Services
  • A sports bar
  • About Project
  • Online surfing behaviour of prospective clients show that they visit the home page, some of the work samples from the portfolio and then the contact us page, if interested. Those who read through the case studies are serious and valuable leads. We would like to optimize this opportunity. Allow us time to meet you and present you this case study (and many more) in person. We, with the help of some very promising brands, have done some amazing work. Like the way a poet wants to recite his poem, we are keen to showcase our success stories. Just drop us a line. Spot our WhatsApp/Email link at the bottom right of this page.
  • Project Brief
  • Wow! We still have your attention! You seem to be interested in what we do and we would be excited to connect with you, right away. Please look at the bottom right corner of the page and you will see this easy link to drop us a line through WhatsApp, FB Messenger or Email. We are eagerly waiting.

As a Branding Agency in India, we went for a bold and sporty font over a flying curved shape that resonated with the sports angle of the bar to create a unique brand identity. To give it an iconic look, we used furling flags on both sides of the font, the flag giving off a feel of triumphant victory as well as fun and cheer. We used a combination of striking red and black colors. The brand was given a funky and young tagline, “Eat. Drink. Watch Sports’, which showed off the merging of bar and sports concept.. To go with the image of the brand, we extended the theme to servers’ uniform, tablemats, coasters, bill book, tent card and a specially designed tabloid menu that changed every month. A unique website full of news and views on sports from journalists and experts was created. It was a novel concept and with the creativity we put in to present the brand with its core values, it certainly stood out. The newspaper and radio adverts were the cherry on top.

ASB saw an unprecedented footfall over the IPL Season. It soon became the most happening and sought after hangout spot.

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