Visual identity is one of the most crucial elements of a business’s branding efforts. It’s what gets people to notice you and learn more about your company, and it’s what helps them remember your brand when they come across it again in the future.

Not only that, but visual identity can be used to help you distinguish yourself from your competitors. If you want to stand out in a crowded market, then having a strong visual identity can be essential for success.

So why do you need it? What does it do for you? Let’s take a look at some of the benefits of having a strong visual identity for your brand:

Brand awareness and brand recognition:

Brand recognition is a means of identifying a company or product, but it doesn’t necessarily mean the person knows what you do. It’s more like someone seeing your logo and being able to identify it as yours.

Brand awareness is when people are aware of your company, logo and perhaps even what it is that you do. The difference between brand recognition and brand awareness is that with brand recognition, there is no first-hand experience with your product or service. With brand awareness, there likely has been some interaction with your product or service.

The reason why this matters is because when people are aware of your brand but aren’t actually buyers or potential buyers, it’s not very useful for marketing purposes. You want them to be aware of what you do so that they can connect with you directly and make an actual purchase from you instead of just being able to recognize your logo when they see it somewhere else later on down the line.

Learn as much as you can about your intended audience:

When it comes to storytelling, there are two types of entrepreneurs—those who tell the story of their business by accident and those who do so on purpose. While the former group is often focused on the wrong things, the latter group knows that their story is about their customers and clients, not about them.

Entrepreneurs should know who the protagonist of their story actually is before they begin telling it. This means developing a deep understanding of your audience’s needs and desires; after all, no one wants to hear a boring story about someone else’s boring life.

There are several techniques that you can use to collect actionable information about your customers and clients: polls and methods such as paid online surveys provide simple ways to collect data quickly and reliably. Social media monitoring can also be useful if done correctly since it provides insights into what people are saying about your brand or products online, which can help improve marketing campaigns by showing what works best in terms of content creation or advertising strategies.

Sense of continuity:

When a company’s logo or slogan changes, it can be a difficult transition for their customers.

If the change is too drastic, their customers might feel like they’ve been abandoned and will lose trust in the brand. If it isn’t drastic enough, customers might not see the difference between the old design and the new one—and that means they won’t get excited about it either.

The key is finding a balance between these two extremes: being different enough to warrant attention, but still maintaining an element of continuity so that your current customer base doesn’t think you’ve forgotten them altogether.

Present on different formats:

When you are trying to build your brand, it is important that it is recognizable in all of its formats. This means that not only should your logo look good on a website, but also on business cards, banners, product packages and uniforms.

A logo is one of the most important aspects of building a brand because it will be used across various media and formats. The logo should be unique so that people can identify it as belonging to your company. It should also be memorable so that people remember what company it belongs to when they see it again later on.

The best way to ensure consistency across all of these formats is by choosing a color scheme and font type that works well for each one individually as well as together. For example, if you choose red as your primary color then you should avoid using red text for anything other than headlines or titles because this would break up the pattern too much and make things look messy instead of polished like they should be!

 If you're looking to create a strong visual identity for your brand, choose Apppl Combine.

Apppl Combine is a full-service creative ad agency that specializes in branding, graphic design, web design and development, digital marketing, and more. We have helped many different companies from small businesses to large corporations across many different industries create an effective and impactful brand design that represents who they are as an organization.

We believe that every company has something unique about them and we strive to discover what makes each client special so that we can bring that out through their branding. We believe that this will help drive growth for our clients by creating a more compelling story around their products or services.