A strong content strategy is essential for any digital marketing campaign. A content strategy outlines what content will be created, who the target audience is, how it will be distributed, and how it will be measured. It helps to ensure that your content is relevant, engaging, and effective in achieving your business goals. 

How to create a strong content strategy for your digital marketing efforts is- 

1.    Define your goals and objectives
The first step in creating a strong content strategy is to define your goals and objectives. This will help you to determine what type of content you need to create and how it will be distributed. For example, if your goal is to increase brand awareness, you may need to create content that is shareable on social media platforms.

2.    Identify your target audience
Your target audience is the people who are interested in the content you produce. To create content that resonates with your audience, you need to understand who they are, what they want, and what their pain points are. You can use tools such as buyer personas, customer surveys, and social media analytics to help you identify your target audience.

3.    Conduct a content audit
Before creating new content, it is important to conduct a content audit to evaluate what content you already have and what is working well. This will help you to identify any gaps in your content strategy and determine what type of content you need to create. You can use tools such as Google Analytics to analyze website traffic and social media analytics to see what content is performing well on social media.

4.    Develop a content calendar
A content calendar is a schedule that outlines what content will be created, when it will be published, and where it will be distributed. This helps to ensure that your content is distributed consistently and that you are creating content that aligns with your business goals. Your content calendar should include topics, publishing dates, and distribution channels.

5.    Create a mix of content types
To keep your audience engaged, it is important to create a mix of content types. This can include blog posts, social media updates, videos, infographics, podcasts, and more. Each type of content appeals to different audiences and serves a different purpose. By creating a mix of content types, you can reach a wider audience and keep them engaged with your brand.

6.    Optimize your content for search engines
The process of optimizing your content to rank higher in search engine results pages (SERPs) is called Search Engine Optimisation. By optimizing your content for search engines, you can attract more organic traffic to your website and increase your brand's visibility. To optimize your content for search engines, you need to use relevant keywords, meta descriptions, and alt tags.

7.    Promote your content
Promoting your content is crucial in order to reach a wider audience. You can promote your content through social media platforms, email newsletters, paid advertising, and other channels. When promoting your content, it is important to consider your target audience and where they are most likely to consume your content.

8.    Measure your results
Measuring your results is essential for determining the effectiveness of your content strategy. You can use tools such as Google Analytics to track website traffic, social media analytics to track engagement, and email marketing software to track open and click-through rates. By measuring your results, you can determine what is working well and what needs to be improved.

Creating a strong content strategy is essential for any digital marketing campaign. It helps to ensure that your content is relevant, engaging, and effective in achieving your business goals. To create a strong content strategy, you need to define your goals and objectives, identify your target audience, conduct a content audit, develop a content calendar, create a mix of content types, and optimize your content for search engines.   

Apppl Combine, a Delhi based 360 degree marketing agency can assist you with content strategy as well as branding, advertising, marketing communication and more. With over 20+ years of experience in the industry, they have developed a strong understanding of what works and what doesn't when it comes to content strategy.

Having a solid content strategy is essential in today's digital landscape, as businesses need to create engaging and informative content that resonates with their target audience. By working with an experienced agency like Apppl Combine, businesses can gain valuable insights into what type of content to create, how to distribute it, and how to measure its effectiveness.

Additionally, as Apppl Combine has worked with many different brands over the years, they may have experience in a variety of industries and be able to bring a fresh perspective to content strategy for their clients. They may also be able to provide valuable guidance on how to effectively incorporate branding and marketing communication into a content strategy, helping to create a cohesive and effective overall approach.