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Types Of Taglines

September 14 - 2021


Branding Agency, Advertising Agency

A Tagline is a short pitch, slogan, or catchphrase that communicates an idea or sells something. It is drafted in a way that is engaging, memorable, and reflects the company's promises, offerings, and values.

Different brands have different taglines.

1. Promising - Many brands use taglines that promise something to their audience or give them assurance about their brand. For example, the tagline of LIC- Zindagi ke sath bhi, Zindagi ke baad bhi.

2. Benefit Driven- Some taglines clearly state the benefits that a person will experience if he uses the product. Aargoya Setu's tagline, for example, specifies how the app benefits customers. “ Meh Surakshit Hum Surakshit Bharat Surakshit”

3. Emotional- In some brands, the tagline evokes the emotion of a person to purchase it or take action. As an example, Nike's tagline - Just Do It, motivates people to just try it out.

4. Factual- There are some brands that have taglines that state a fact. KFC’s tagline states that it is ‘Finger lickin good’

5. Questioning- Some brands have taglines that question the TG if they have what the brand can offer. As an example, the tagline of hike is ‘Got a gang?’ Get on hike.

If you are looking for a tagline that best represents your brand, get in touch with Apppl Combine, the best full service agency in Delhi-NCR, that can assist you with all your brand needs and will be your best partner with many years of experience in the industry. They are experts in brand development and can help you create a powerful brand by offering you brand development services like logo development, brand name, branding solutions and more.

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