Different brands have different taglines.
1. Promising - Many brands use taglines that promise something to their audience or give them assurance about their brand. For example, the tagline of LIC- Zindagi ke sath bhi, Zindagi ke baad bhi.
2. Benefit Driven- Some taglines clearly state the benefits that a person will experience if he uses the product. Aargoya Setu's tagline, for example, specifies how the app benefits customers. “ Meh Surakshit Hum Surakshit Bharat Surakshit”
3. Emotional- In some brands, the tagline evokes the emotion of a person to purchase it or take action. As an example, Nike's tagline - Just Do It, motivates people to just try it out.
4. Factual- There are some brands that have taglines that state a fact. KFC’s tagline states that it is ‘Finger lickin good’
5. Questioning- Some brands have taglines that question the TG if they have what the brand can offer. As an example, the tagline of hike is ‘Got a gang?’ Get on hike.
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