August 23 - 2021
Ad Agency, Advertising Agency
Nowadays, with the growing online presence, most of the businesses are relying on their digital presence to gain customers and spread brand awareness. This has overshadowed the benefits of traditional advertising, which was the foundation of advertising. But, despite the advent of digital media and marketing, TV Ads, Newspaper Ads, Hoarding and other form of traditional/conventional advertising continue to influence us strongly.
Traditional advertising offers many benefits:
1. Great Exposure - While online advertising can increase your reach and exposure, it can also narrow your audience. A traditional presence is also important, as it enables you to reach out to people who may not be tech savvy, but are still interested in your products.
2. More Personalised- Some traditional advertisements are more personal and make you feel more invited. A leaflet you receive personally will have a greater impact and grab your attention than a random online advertisement.
3. Tangibility- A traditional form of advertisement is tangible in nature, making it more authentic and reliable, and helps establish a perception of the brand more quickly. For example a traditional advertisement of a brand of low quality can be perceived easily as a brand that’s not up to the mark, hence not opted for.
4. More Reliable- Online materials require constant access to the internet, which is not always available. The traditional form of advertising is therefore more reliable, can be carried easily, and can be referred to easily.
5. Easy To Understand-Traditional ads are likely to be viewed and registered by all age groups. To access it or understand it, one does not need to be technologically proficient.
Apppl Combine, a 360-degree advertising, marketing, and creative design agency based in Delhi-NCR, can help you with traditional advertising services. The agency is adept at traditional advertising and has been instrumental in conceptualizing and implementing amazing and innovative ways of doing traditional advertising.
One should always keep up with the ongoing trends or else he may miss out on good opportunities. When updated on the ongoing trends, one can innovate new ideas and be more creative with his approach.
Digital Marketing has become an all important aspect and part of every brands marketing strategy. Every business owner these days prefers to have digital presence so that they can capture the market well and have maximum reach.
You might have a great product/brand but did the consumers connect with your brand? That’s the most important question to ask. Unless you can engage your audience, your brand is perhaps one amongst those endless brands out in the market.
Businesses these days have become very competitive and the need for a good marketing strategy that would help the products to get the right visibility and stay ahead of the competition has become very vital. It’s always wise to seek help from professionals to cope up with the market needs and stay effective.
Let’s discuss the A B C D of brand management, meaning the very basics of it.
In the consumer-centric world where we live, we see millions of products and services in both the physical and virtual world every day. But how many do we remember? It is difficult for companies to differentiate and stand out, and that’s where Branding helps.
Social media is widely used these days and believe me; it has unknowingly become an integral part of everyone’s life and is also a part of our daily routine.
Before I take you to the services that a brand design agency provides I would like to clear your concept on branding.
A picture is worth a thousand words. That’s right. Graphic designing is about that one captivating picture which needs no words.
A lot of business owners do not spend sufficient time exploring the world of branding and advertising. According to them, it’s a very tedious task. Consequently, they look for someone who is a mix of all while engaging with them on a recurrent basis. A trusted & industry-grade digital partner who will manage all kinds of digital marketing needs of their business. Well, choosing the right brand design and digital agency is the key to the ultimate success of your business.
A Brand without brand communication is just like a person without a voice. Brand communication strategy sets a tone for the brand and lets the audience know what the brand is all about. It helps the brand get understood better and sell and set in minds quickly.
In the current times when there are numerous options available to the customers in the market, it is really difficult to stand out and get your target audience’s attention. It is not too tough to position the brand in the mind of the target audience when one has the perfect marketing strategy suited to the target’s need and prepared after detailed analysis of the serving market.