What is a full-service agency?
A full-service agency is a company that provide the services of a creative team, digital marketing team, and PR team all under one roof.
The term "full service" refers to the idea that a single agency can provide all of the services needed to create and execute a marketing plan for a client in one place. This is different from traditional advertising agencies which often have specialization in just one area (such as creative or digital).
Full-service agencies are not only used by large companies who need multiple services handled at once but by smaller companies as well who want an all-in-one solution for their marketing needs.
The advantages of a full-service agency
One of the biggest advantages of a full service agency is that you don't have to deal with multiple vendors for different aspects of your marketing by yourself. This means that you don't have to spend time going back and forth between different companies, making sure that they're on the same page. You can get all your marketing needs taken care of in one place, which saves your time, money, and headaches.
The advantages of a full-service agency are:
1. Full-service agencies have complete knowledge of all aspects of the media, including advertising, marketing and public relations. They can even help you develop an integrated communication strategy that will work well for your business.
2. Full-service agencies also have access to a wider range of channels as well as more creative talent than most of the traditional PR firms. This means they can offer greater versatility when it comes to developing ideas for your brand and its promotion.
3. By having access to multiple channel, full-service agencies can help you achieve greater reach than most traditional PR firms would be able to do on their own or in combination with other businesses. This helps increase visibility and awareness of your brand or product among potential customers or clients in a cost-effective manner, that’s effective too!
How to choose a full-service agency
A full-service agency is the one that offers a wide range of services, from creative to technical. It is supposed to have experts in all areas, including design, development and digital marketing. But before you hire one, you should be aware of what you're looking for and what your budgets are.
Make sure to ask the following questions before hiring:
-What is the agency's process for working with clients? Do they have a formal project management system or do they work more informally?
-For how long the agency has been in the business? How many projects have they worked on in the past year?
-Do they offer custom web design or native mobile app development as well? If so, are there any minimum requirements for these type of projects? (For example: if you want a custom website designed, do they require that it be built on Word Press?)
-How long does it take them to finish a project once they begin working on it? What kind of deadlines do they set for themselves?
When you're looking for a full-service agency, make sure you're getting more than just someone who can make pretty pictures. You want someone who understand the needs of your business and already have experience working with businesses like yours. If you don't know what those needs are yet then don't hesitate to ask questions!
Apppl Combine is a full-service marketing and branding agency based in Delhi, India. Under the apt leadership of MD Ranjan Das and Business Director Rashi Das who work with variety of businesses to build and execute their performance marketing strategies specifically designed to generate new customers, drive sales and increase brand awareness.
We are a unique fusion of strategy consulting, experience and engineering with a culture of problem-solving creativity. Apppl Combine strives to go beyond traditional advertising methods to help companies achieve their goals by building a targeted performance marketing strategy that will help you achieve your goals—be it lead generation, sales or brand awareness.