In marketing, Lead generation is the use of various marketing–communication tools to acquire or gather information for the purpose of expanding the scope of a business, increasing sales revenues and most importantly generate consumer interest & inquiry into products or services.
At Apppl Combine, we make use of best channels for generating leads. Lead generation specific advertising, content & SEO, Website, Blogs, Social media, Outbound marketing, email marketing, display ads, PPC Campaigns, content syndication, direct mail, BTL activations are just a few tools used by us. What actually makes a difference is the right use of tools as per the unique needs of business being catered to.
We also ensure that Lead generation corresponds with lead management to move leads through the purchase funnel resulting into maximum closures or conversions.