Below The Line marketing & activation is all about fortifying your brand communication to the customers, one at a time. BTL advertising follows a peculiar and direct form of marketing communication. These include activities such as distribution of pamphlets, handbills, stickers, on the ground promotions, brochures placed at point of sale, on the roads through banners and placards. Below the line advertising also focuses on direct mail and e-mail, often using highly targeted lists of names to maximize the response rates. Below the line (BTL) techniques ensure recall of the brand while at the same time highlighting the features of the product.
Apppl Combine uses multi-channel marketing strategies to get across your values communicated to your customers, in a unified and integrated approach. We weave intricately designed BTL activations ensuring your brand gets ingrained in the mindset of your TG thereby amplifying their engagement.