Today when different advertisements are hollering for your attention, what gives your ad an edge is its creativity.
When all competitors are selling products claiming the same function at the same price, what distinguishes yours from the rest is again, how creatively you sell it. If it isn’t interesting, it’s just another ad on your home feed as you scroll down. Buyers have become more intelligent and sophisticated in their purchase choices. These buyers know creative when they see it, but the challenge is to give them consistent and up-to-the mark service.
This intangible ‘creativity’ can’t be reproduced by just anyone. Creative development is our forte as our approach is always out-of-the-box. Our expertise, knowledge and repertoire give us a definite advantage as compared to other creative hot shops.
When it comes to creating the most popular creative deliverables, we leave no stone unturned. We utilize print ads/campaigns; we put up eye-catching outdoor and electronic ads and organize campaigns. We make print, TV or electronic brochures for corporate/business/product. We also make print or AV presentations of the company, offer or product. We use posters, PO, Retail designs and also implement ideas like window displays, direct mailers, invites, E-mailers, B2B and B2C collaterals, internal communication material, newsletters, banners, and online collaterals.
Our expertise and knowledge comes handy in custom developing creative design.
We have been Creative Development partners with Max Life Insurance since 2007.
Their communication to all their Indian GOs (General Offices) was the very foundation of their organization, and vital to keep their insurance agent motivated and inspired for improved sales.
It’s a crucial job. Yearly financial results are dependent on the performances of these agents.
Our repertoire consists of creative development of various campaigns over years. However, to give you an example of Creative Development, let’s talk about the Star Achievers Club awards.
Insurance industries have global promotion and recognition awards for high performances for several companies. MDRT and Summit are some of the aspirational awards. The MDRT is the most prestigious award for anybody who is an insurance agent.
Max Life Insurance wanted a reward and recognition program to reward high performing agents of its company, in a push to inspire more agents to sell more policies. Not only would the rewarded agents be proud to belong to that company, the recognition of their achievements would spur them on to do more. We stepped a little outside of creative development for this one. After a session of brainstorming, we came up with the name Star Achievers Club with a corresponding brand logo and visual elements. For leverage over other insurance agencies, we included an introduction film, rewards and recognition brochures, inspiring and motivating posters, mailers and rewards program handouts to grab the interest of target groups. The plan took off in leaps and bounds as more people enrolled to win awards. We crafted a creative design to motivate those who were left out in the race, making it widespread. The idea of club awards as a shiny goal seeped down to grassroots of agent recruitment to encourage them to perform and earn their stripes. Later, we made short films on these achievers and broadcast them in local theatres and cinema halls to garner attention. Star Achievers Club impressed with its creative premise and is a very successful agent motivation program.